A diverse group of professionals collaborating on a project in a modern office setting.

Mälardalens universitet

Internationella marknadsföringsprogrammet

Bachelor's · Västerås · Starts in the autumn

Admission cutoff

BI: 16.17; HT 2025
BII: 15.55; HT 2025
HP: 0.55; HT 2025

BI is upper-secondary grades and BII grades with completed subjects, both scored up to 22.5. HP is the Swedish national university aptitude test, scored up to 2.0.

Length

180 credits · full time

Application deadline

15 April 2027 (HT 2027)

Place

Västerås

Tuition

None (EU/EEA)

Degree

Bachelor's

How you get in

The figure is the lowest score admitted in the grades group, in the most recent term it was reached. Above it, you would have had a place that year.

This is how the places were divided between the selection groups in HT 2025 (85 admitted):

58%

33%

Upper-secondary grades (BI) · 58%
Grades with completed subjects (BII) · 8%
National aptitude test (HP) · 33%
Other selection groups · 1%

What you study

Företagsekonomi74 %
- Digital marknadsföring
- Företags internationaliseringsprocess
- Introduktionskurs i marknadsföring och organisation
- Marknadsföring 2
- Personlig kontakt och social påverkan i marknadsföring
- Redovisning och ekonomistyrning
- Service management
Design13 %
- Design
Språk13 %
- Engelska

The proportions are measured over the courses the syllabus names. The rest of the programme varies with specialisation and optional courses.

Admission statistics

HT 2025
BI 16,17 · BII 15,55 · HP 0,55 · 702 applicants
HT 2024
BI 15,33 · BII 16,6 · HP 0,55 · 649 applicants

Eligibility and admission

Grundläggande behörighet + Engelska 6. Eller: Engelska nivå 2
Apply through antagning.se: HT 2027 by 15 April 2027.